Toyota Redesigns World’s Most Popular Car!
The world’s most popular car just got a makeover.
Toyota unveiled the new 2020 Corolla sedan, which promises to be more efficient and more enjoyable to drive than the current model. A hatchback version of the car was unveiled last April at the New York Auto Show and is on sale now, but the sedan is the car most people recognize as “the Corolla.”
The generally unexciting, unassuming Corolla long ago passed such cultural icons as Ford’s Model T and Volkswagen’s Beetle on its way to becoming the best-selling car model ever. More than 45 million have been sold globally since the Corolla was introduced in 1966, helping to usher in a period of rapid growth for the Japanese auto industry.
Its popularity helped make Toyota the global force it is today. So, while the unveiling of a new multimillion dollar supercar may seem more exciting, the introduction of a new Corolla is unquestionably more important for both the auto industry and for far more people who actually buy cars.
Car buyers, particularly in the US, have been shifting more toward crossover SUVs of all sizes. That’s prompted some car brands, like Ford, to drop sedans from their lineups — especially the smaller cars with tiny profit margins. But small cars aren’t going away altogether, said Michelle Krebs, an industry analyst with Autotrader.com, and the exit of other automakers from the field just leaves more room for cars like the Corolla and its longtime competitor, the Honda Civic.
“There are becoming fewer and fewer new vehicles in that $20,000 or under category,” she said.
Pricing for the new Corolla sedan hasn’t been announced yet, but the current version starts at under $19,000. The 2020 Toyota Corolla will go on sale next Spring.